When people come to your website, they want to find what they're looking for quickly and easily. Give people the tools to get what they want, and get out of the way. End of story.

However, web design and functionality encourages you to do several things at the same time, like showing off your strengths, connecting with others, and having a bit of fun. In the process, you're communicating who you are and what your business offers. All cause for celebration!